| - |
determining the satisfaction level of existing
customers |
| |
assessing the performance of internal staff
as well as that of competitors |
| - |
highlighting the underlying needs, motivations,
attitudes, behaviours and preferences of specific target market
segments |
| - |
gauging pre & post purchase involvement
and levels of decision making among existing and potential customers
|
| - |
evaluating the level of brand awareness &
perception in order to test new concept ideas & products
and |
| - |
measuring the effectiveness of advertisement
campaigns |