Research Studies: Quantitative

Qualitative Research is designed to extract indepth information on how consumer think, feel and their underlying rationale for their actions:

• Face-to-face interviews
  Face-to-face interviews includes both door-to-door surveys and street intercept surveys.


• CATI / Telephone surveys
  Questionnaire is administered by an interviewer over the phone. CATI or Computer Assisted Telephone Interviewing system, a programme specially designed according to the specification of each project allows interviewers to enter respondents' answers directly into the computer.


• Online surveys  
  Online data collection that replaces the common paper-and-pen surveys. Respondents visit a designated website in order to complete the questionnaire.


• Mystery Shopping  
  Respondents posing as consumers to measure / audit the quality of service or gathering information about products.
  

• Qualitative
• Quantitative

• Choice-based conjoint analysis
• Composite product mapping
• Correspondence analysis
• Segmentation analysis
• Regression analysis
• Discriminant analysis
• Analysis of variance