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Data Analysis

Clients can expect value-added services from MRC’s use of a broad range of current and relevant decision support software. Highly effective market research techniques and software utilized include :

Analysis of variance
Used to explore relationship between independent variables. For example, colour, size and brand. Key benefit is:
  • useful when an experimental design is used to test hypotheses concerning the variance in groups.
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Data Analysis







Media Research Consultants

Tel.: (65) 6255 7484
Fax.: (65) 6255 6268
E-mail: info@mrconsultants.sg